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PRoelio 9.0 National Finale: Unveiling Strategic Brilliance and PR Excellence

In a dazzling showcase of strategic brilliance and unparalleled communication prowess, Symbiosis Institute of Business Management, Pune, recently hosted the highly anticipated National Finale of PRoelio 9.0 on December 2nd, 2023. Organized by the iSMaRT, PR team of SIBM Pune, the event brought together the brightest minds from top B-schools across India, marking the ninth year of this prestigious competition.

PRoelio 9.0-SIBM-Pune
Themed “Shape Perceptions, Influence Reality,” PRoelio 9.0 challenged participating teams to explore the intricate dynamics of communication, perspective, and reality construction in the realm of Public Relations strategy.

Sponsored by industry leaders including Campus Times Pune (CTP), InsideIIM, AltUni.in, InsideKampus, and Printmania, the Finale witnessed a fierce competition among six national finalists. Teams of 2-3 members tackled real-world PR challenges, demonstrating analytical acumen and crafting innovative strategies in crisis management, reputation building, and media relations.

The triumphant Team Proton from T.A. Pai Management Institute (TAPMI), Manipal, secured the coveted title of National Winners. Urvi Dodeja and Trilochan Patri showcased exceptional skill and strategic finesse, solidifying their reputation as future leaders in the PR domain.
Team Innovisionaries from Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune, comprising Yash Parte, Gunjan Ghanawat, and Somesh Shinde, earned the title of Runners up, showcasing their adeptness in navigating complex PR scenarios.
Individual excellence was also acknowledged, with Sunit Koodli from Symbiosis Institute of Business Management, Pune, receiving the Best Journalist award for his outstanding contributions during the Mock Press Conference round.
The event garnered enthusiastic participation from premier B-schools, attracting nearly 500 registrations. Set against the lush backdrop of the SIBM Pune campus, the National Finale featured captivating analytical presentations, a stimulating mock press conference, and insights shared by an esteemed panel of judges.

The judging panel, consisting of industry luminaries such as Mr. Avinash Gawai, Mr. Prathamesh Gosavi, and Mr. Rajesh Srinivasan, provided invaluable feedback to the participants, emphasizing the event’s commitment to fostering innovation and expanding knowledge in the field of Public Relations.

PRoelio 9.0 not only signified the conclusion of an intense competition but also embodied SIBM Pune’s dedication to academic excellence and comprehensive development. The triumph of the event highlighted the institute’s unwavering commitment to cultivating talent, promoting innovation, and expanding the boundaries of knowledge in the fields of Public Relations and Management.
As PRoelio 9.0 came to a close, it left a lasting impression, transcending its role as a mere competition to become a guiding light for the upcoming generation of PR visionaries. It steers them towards a future characterized by strategic brilliance and excellence in communication.

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