Pune, December 6, 2025:
The International School of Business & Media (ISB&M), Pune, successfully concluded its flagship national marketing convention, Marketing Genesis 2025, themed “Marketing Multiverse – Beyond 9.” The event commenced with a dignified lamp-lighting ceremony led by Dr. Pramod Kumar, Founder President of ISB&M Group, along with Chief Guest Mr. Mahesh Kanchan, CEO of Bacardi India whose presence added immense prestige to the occasion and marked the beginning of an intellectually inspiring day. With over 500 delegates, including students, faculty, entrepreneurs and industry professionals, the convention stood out as one of the most engaging and high-impact events hosted by the institute.
Held on ISB&M’s residential campus, the convention provided an immersive learning environment dedicated to envisioning the future of marketing. The theme highlighted the transformative shifts driven by AI, creative intelligence, consumer insights, sustainability and strategic innovation core pillars shaping the next era of global marketing. Through this initiative, ISB&M reaffirmed its position as a forward-thinking, industry-aligned B-School with a strong focus on experiential and student-driven learning.
Marketing Genesis 2025 brought together distinguished speakers from leading global organizations, each contributing deep expertise and transformative ideas. The event was graced by Chief Guest Mr. Mahesh Kanchan (Bacardi India), whose insights on brand evolution and consumer connection set an inspiring tone for the convention. The speaker lineup included Mr. Chandan Mukherji (Nestlé), Mr. Mayank Jain (MakeMyTrip), Ms. Rajalakshmi Srinivasan (Zoho Corporation), Ms. Divya Gupta (Dyson), Ms. Navneeta Borooah (Capgemini Engineering), Ms. Radhika Suchday (Ogilvy), Ms. Babita Baruah (VML India), Mr. Anil Makkar (JK Organization), Mr. Alok Vijayvergiya (Hinduja Group), Mr. Rishi Murkya (RSPL Group), Mr. Yogesh Shinde (Bamboo India) and Ms. Sarina Menezes (Oberoi Realty). Their sessions addressed a diverse range of domains including brand transformation, digital evolution, sustainability-led marketing, consumer behavior, and the powerful convergence of creativity and data.
Throughout the day, delegates engaged in a series of thought-provoking panel discussions, leadership dialogues and interactive debates. Topics such as AI-driven transformation, creativity powered by analytics, dynamic shifts in marketing operations and ethical brand stewardship sparked meaningful conversations and encouraged participants to think critically about the evolving marketing landscape.
In addition to discussions, the event featured hands on workshops across four specialized tracks: AI & Technology, Creativity & Innovation, Marketing Strategy & Operations and Responsible Marketing. These sessions included real-world case studies, strategic simulations and collaborative exercises, offering participants actionable insights and practical skills that reflected current industry demands.
Marketing Genesis 2025 also provided a valuable platform for industry academia collaboration, allowing students and young professionals to interact directly with senior corporate leaders. The meaningful exchanges helped participants understand future skill requirements, emerging business challenges and contemporary marketing expectations. The strong turnout of delegates further highlighted the convention’s growing national relevance and ISB&M’s expanding influence in management education.
A defining element of the convention was its student-led execution, with the event entirely organized by M-Squad – The Marketing Club of ISB&M. Their professionalism, attention to detail and seamless event management showcased the institution’s emphasis on developing leadership, teamwork and managerial capability among students.
The success of the event was further strengthened by the contributions of its sponsors and partners, including Mahindra Sahyadri Motors, Budhani Bros, Campus Times, Halady Catering Services, Nova Living, Outlook Business, Rtek and Skyansh. Their support played a vital role in enhancing the overall experience and ensuring the smooth execution of this large-scale national convention.
Marketing Genesis 2025 marks a significant milestone in ISB&M’s journey toward global academic excellence. Accredited by AICTE for its PGDM programs in Marketing, Finance, HR and Logistics & Supply Chain Management and globally recognized by AMBA and AACSB for excellence in management education, ISB&M continues to strengthen its position as one of India’s leading institutions for business and leadership studies. Supported by a strong alumni network of 12,000+ professionals and over 100 corporate recruiters, the institute reaffirms its commitment to nurturing innovative, responsible and future-ready marketing and business leaders.
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