Home >> Local Reporter >> Radhika Apte Inaugurates The First Ever GAP Store in Pune at Phoenix Marketcity

Radhika Apte Inaugurates The First Ever GAP Store in Pune at Phoenix Marketcity

Shahrukh Khan is famous not only as the king of Bollywood romance but also for making every youngster of the 90’s crave a GAP pullover!


Lo and Behold! Your 90’s dream is here!

Arvind Lifestyle Brands Limited announced the launch of GAP’s 11th store in India, at Phoenix Marketcity in our very own Pune.

What is so special about GAP?

The brand, commonly known as Gap Inc. or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer. Since its launch in 1969, GAP has been offering cool, modern American designs fit for every occasion. It was then launched for the youngster generation referring to the ‘generation GAP’ of that time. It originally sold everything that Levi Strauss & Co. made in every style, size, and color, and organized the stock by size. Over the years, it has been immensely popular among a broad demographic of customers.

Okay. Tell me more about the GAP Store Launch!

Pune’s first GAP store was launched by one of Bollywood’s most versatile actress, Radhika Apte. She was joined by Oliver Kaye, Business Head, GAP India, as she opened doors to an enthusiastic crowd.

Images by Rakesh Oswal | Click to enlarge | Campus Times Copyright

The GAP store Pune that is spread over 5,500 sq. ft., houses the Fall ’16 line for men, women , GAPKids, and babyGAP. The GAP Fall collections are rooted in denim innovation; with new fits, fabrics, and designs.

Image Source: Wikipedia

GAP designs go back to basics offering lived-in fabrications with vintage-inspired details including worn hems and frayed pocket edges, in the new collections.

When asked about Pune’s clientele for Gap, Oliver Kaye said –

“Pune is a young dynamic city with a very cosmopolitan crowd that appreciates products that are innovative with on trend styling. Especially within the strong student community, with the Fall ’16 collection, Gap’s denim innovations with attractive price points should be strong selling point. The new collections incorporate new fabrics and fits that will give our customers more to look forward to in the Pune store.”

Radhika Apte, the actress known for her chic style was spotted wearing GAP. A thrilled Radhika said –

“It is exciting for me to launch an iconic brand such as Gap, especially since most of my wardrobe staples such s t-shirts, denims and hoodies are from the brand, bought over the years from stores across the world! It gives me great pleasure to introduce one of favorite brands to the people of Pune, and I am sure the new collection will be loved by young Punekars.”

Catch the buzz by following #GAPxPune on Twitter.

So.. when are you heading for Phoenix Mall, Pune?

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